Guides

Building your website with AI, getting it live, and getting it found.

  1. A hand-drawn website wireframe on paper with an orange pen

    Prompts for building a website with AI (that doesn't look AI-made)

    The prompt you give your AI decides whether you get your website or the average website. Prompts you can copy, and the details that make the difference.

  2. A hospitality consultant website with a full-width food photograph and ASHDOWN in large letters

    How to redesign your old website with AI

    Your old website already holds most of what a new one needs. Here's how to have an AI agent read it and rebuild it properly, without losing what works.

  3. A fashion label website with a portrait on an amber background and the headline The BOLD season

    AI website builders vs building with your own AI agent

    There are two ways to get a website from AI: a builder that generates one inside its own editor, or your own AI agent building real pages. How they differ, and which suits you.

  4. A homeware shop website with stone and towel product photography

    How to build a website with Claude

    Claude Code can build a whole website from a description, your old site or a design. Here's how to set it up, what to give it, and how to get the result live.

  5. A restaurant website with small plates on a dark table and the words Small plates cooked over fire

    Can ChatGPT build a website? How to build your own with ChatGPT

    ChatGPT can now publish simple sites with ChatGPT Sites, still in beta. What it does and doesn't do for a UK business, and how to use Codex to build a proper site you own.

  6. Hands typing on a laptop showing charts, on a wooden desk

    How to build your own website with AI in 2026

    You can now describe your business to an AI and get a real website back. Here's how it works, what you need, and the bits the AI won't do for you.